Understanding Pharma™ is the most comprehensive introduction to the workings of the pharmaceutical and biotech industry available today. It provides an unprecedented, end-to-end perspective on the functional areas of a typical biopharmaceutical company, while showing how all of the interlocking parts of this complex enterprise work together and influence one another.
The value this expanded viewpoint brings is clear: Employees who understand not only their own function, but the responsibilities and drivers of other functions, are able to operate with a more strategic perspective and have a greater sense of value and purpose.
Understanding Pharma™:
The Understanding Pharma™ e-course series includes the following 10 e-course modules providing approximately 12 hours of training.
Each function-specific course addresses that function’s
Understanding Pharma™ is also available as a two-day workshop that is delivered onsite at your company and is taught by industry experts from Campbell Alliance. Topics covered include
The recently updated 2nd edition of the Understanding Pharma™ book serves as an excellent reference and reinforcement resource for the e-courses and instructor-led workshop.
"I saw Understanding Pharma and immediately made it part of our sales force training program. Our sales reps come from a variety of career backgrounds, mostly non-pharma. With these e-courses, I am now confident that our representatives will have a broader understanding of how the industry works."
—Vice President of Sales at a leading pharmaceutical company
"The Understanding Pharma e-courses have been an important training tool for our employees. After taking the e-courses, I knew that to be successful we needed to make this offering available to our entire company."
—Sr. Director of Sales Training at a midsize pharmaceutical company
"This is a great resource. Pharmaceutical Institute has done an excellent job putting together such a comprehensive program—one that does not exist elsewhere in the marketplace. I wish I had this kind of resource when I started out in the industry 20 years ago."
—Head of Business & Commercial Analysis at a midsize biotechnology company
Contact us to learn more about incorporating Understanding Pharma™ into your corporate training program.
