Latest News

New E-Course Series Addresses Evolving Sales Training Needs in the New Pharmaceutical and Biotech Selling Environment

May 27, 2010

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the launch of a new e-course series titled Beacon Series on Pharmaceutical and Biotech Sales. This series, developed in partnership with subject-matter experts from Campbell Alliance, is designed to address the changing training needs of today’s sales representatives and front-line managers.

Read full press release...

Pharmaceutical Institute Offers Therapeutic Area Training Resources Across 40 Disease States

March 8, 2010

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry and a subsidiary of Campbell Alliance, today announced the release of Therapeutic Area Essentials™, a comprehensive suite of more than 155 therapeutic area e-courses covering diagnosis, cause, and treatment for over 40 disease states. Core therapeutic areas covered include cardiology and metabolic disorders, gastroenterology, infections, musculoskeletal, neurology, oncology, ophthalmology, and respiratory disorders.

Read full press release...

Pharmaceutical Institute Launches New Training Resources Focused on Employers and Retail Pharmacy

February 17, 2010

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the launch of two new e-courses, titled Employers and Retail Pharmacy. The courses, developed in partnership with subject-matter experts from Campbell Alliance, are the newest additions to the company’s Managed Markets Excellence Series, a comprehensive series of e-courses designed to fill the critical need for basic and advanced managed markets knowledge for commercial professionals.

Read full press release...

Pharmaceutical Institute Develops New Offering to Assess Understanding of Managed Markets Concepts

January 25, 2010

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the launch of Managed Markets IQ™, a new offering that uses a web-based tool to assess team members’ understanding of fundamental and advanced managed markets concepts. Managed Markets IQ™ allows companies to assess the managed markets knowledge of their commercial teams and compare those results with industry benchmarks.

Read full press release...

Pharmaceutical Institute Acquires E-Learning Assets from GeneEd, Inc.

December 17, 2009

Pharmaceutical Institute today announced that it has acquired e-learning assets from GeneEd, Inc., a company specializing in life science courseware. These assets, including 155 highly advanced e-courses, help expand Pharmaceutical Institute’s already extensive library of training resources.

Read full press release...

Pharmaceutical Institute Launches New Training Resource Focused on the Hospital Marketplace

November 24, 2009

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the launch of a new e-course titled, Hospital Marketplace. The new Hospital Marketplace e-course is the newest addition to the company’s Managed Markets Excellence™ series, a comprehensive series of e-courses designed to fill the critical need for basic and advanced managed markets knowledge for commercial professionals.

Read full press release...

Pharmaceutical Institute Launches New Training Resource Focused on Contracting Strategies

August 28, 2009

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the release of a new e-course titled, Contracting Strategies. The new Contracting Strategies e-course provides an overview of the complex contracting relationships between health plans and physicians, as well as manufacturers. The course is the newest addition to the company’s Managed Markets Excellence™ series.

Read full press release...

Garry O’Grady Appointed Senior Vice President and General Manager of Pharmaceutical Institute

August 7, 2009

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced that Garry O’Grady has been appointed Senior Vice President and General Manager of Pharmaceutical Institute. In his new role, Mr. O’Grady will manage the day-to-day operations of the business, as well as lead the efforts of the content development and sales teams.

Read full press release...

Pharmaceutical Institute Launches New Practice Management Training Resource

July 29, 2009

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the release of a new e-course titled, Practice Management. The course is the newest addition to the company’s Managed Markets Excellence™ series. The new Practice Management e-course provides a comprehensive overview of the management structure and economics of a physician practice, including those that utilize specialty products.

Read full press release...

Pharmaceutical Institute Launches New Health Policy Training Resource

June 17, 2009

Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the release of a new e-course titled, Introduction to Health Policy. The course is the newest addition to the company’s Managed Markets Excellence™ series. The new Introduction to Health Policy e-course provides a comprehensive overview of the challenges confronting the US healthcare system.

Read full press release...

Pharmaceutical Institute Launches New Managed Markets Training Series

April 13, 2009

Pharmaceutical Institute, the leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the release of a new e-learning series titled Managed Markets Excellence™. The series was developed following a recent benchmarking initiative, including senior training leaders from 17 large and midsize pharmaceutical and biotech companies. The study found that managed markets knowledge emerged as a top-three need, while the need to increase technology to deliver high-quality training, also emerged as a top need.

Read full press release...