Marketing and Brand Management

This course explains how Marketing works to maximize a product’s value throughout its life cycle. After completing this course, users will be able to

• Discuss Marketing’s involvement across the product life cycle
• Understand the key roles, responsibilities, and activities of a pharmaceutical brand team
• Name the key elements of a promotional strategy
• Describe the relationship between customer type and promotional approach
• Describe a variety of strategies for life cycle management of mature products

Our e-courses are only available for group and corporate-wide licenses. Pricing is based on the estimated number of users. Please contact us to learn more about incorporating Understanding Pharma™ into your corporate training program. We can also develop custom training solutions to meet your specific training needs.