Managed Markets Excellence®

Developed in partnership with subject-matter experts from Campbell Alliance, Managed Markets Excellence® is a comprehensive training solution that addresses the critical need for specialized training in the complex and constantly evolving managed markets environment for pharmaceutical and biologic products.

e-Courses

We developed a comprehensive series of e-courses designed to fill the critical need for basic and advanced managed markets knowledge for sales representatives, account managers, and other commercial professionals.  We also have the ability to develop custom e-courses to meet your specific training needs.

Managed Markets Essentials

  • Introduction to Managed Markets
    • Module 1: Managed Markets Landscape   
    • Module 2: Benefit Design and Management Tools 
  • Introduction to the Managed Markets Function
  • Reimbursement

Channel Dynamics

  • Commercial Managed Care 
  • Employers 
  • Federal Markets 
  • Hospital Marketplace 
  • Medicaid 
  • Medicare 
  • Long-Term Care 
  • Retail Pharmacy
  • Specialty Pharmacy 
  • Wholesalers & Distributors

Practice Management

  • Practice Management Overview 
  • Practice Management— Specialty Products 

 Strategic Insights

  • Contracting Strategies 
  • Health Economics and Outcomes Research 
  • Health Policy Reform
  • Pricing Strategy

Our e-courses are only available for group and corporate-wide licenses. Pricing is based on the estimated number of users. Please contact us to learn more about incorporating Managed Markets Excellence® into your corporate training program. We can also develop custom training solutions to meet your specific training needs.

Managed Markets IQ™

Managed Markets IQ™ uses a web-based tool to assess team members’ understanding of managed markets concepts, from fundamentals to advanced strategic considerations. Team members are asked to answer a series of randomized questions of varying degrees of difficulty. The results enable companies to identify knowledge gaps and target specific training needs. Managed Markets IQ™ reports individual and sales-force level results and compares those results with industry benchmarks.  The Managed Markets IQ™ knowledge assessment provides companies with the tools they need to

  • Assess representatives’ managed markets knowledge base and level of confidence relative to competitors 
  • Develop customized training solutions for sales forces and/or individuals 
  • Track managed markets knowledge development over time 
  • Provide front-line managers with the information they need to more effectively coach representatives in complex managed markets environments

Contact us to learn more about incorporating Managed Markets IQ™ into your corporate training program.  Click here to learn more about all of Pharmaceutical Institute's assessments. 

Customer Feedback

“Pharmaceutical institute has done an excellent job of taking complex managed markets concepts and explaining them in ways that are easy to understand.” —Sr. Director of Sales Training at a leading pharmaceutical company

“The depth of content covered in Pharmaceutical Institute’s Managed Markets Excellence® e-courses far exceeds anything else available in the marketplace.” —Vice President of Managed Markets at a midsize pharmaceutical company

“Pharmaceutical Institute’s e-courses have become the gold standard for managed markets e-learning at our company.” —Director of Managed Markets Training at a top-10 pharmaceutical company