Project Management for Marketers

This course begins with a brief introduction to project management. It overviews the role of project management in various functions of a typical pharmaceutical company.  It also highlights the role of a project manager within the marketing function and conveys the benefits and components of effective project management.  This course will provide your team with insight on the unique challenges of managing marketing projects and help them to develop skills and behaviors that enable project management success.

After completing this e-course, participants will be able to:

• Name the core principles and describe methods of project management
• Explain the importance and benefits of project management for marketers
• Identify when a formal approach to project management is needed
• Demonstrate how project management principles and methods can be applied to marketing projects

View a brief e-course demonstration

Our e-courses are only available for group and corporate-wide licenses.  Pricing is based on the estimated number of users.  Please contact us to learn more about incorporating the Cornerstone Series™ into your corporate training program.  We can also develop custom training solutions to meet your specific training needs.