Cornerstone Series™
The Cornerstone Series™ on Pharmaceutical and Biotech Marketing is a unique training series that addresses the industry's need for standardized marketing training. By focusing on topics relevant to both pipeline and in-line brand teams, the series is able to deliver significant value and help marketing teams gain the knowledge needed to make value-producing decisions throughout the product life cycle.
The Cornerstone Series™ includes:
- An Introduction to Life Cycle Management
- Launch Fundamentals
- New Product Commercialization
- Fundamentals of Pharmaceutical Marketing
- Treatment Flow Modeling
- Brand Planning
- Developing Promotional Materials
- Project Management for Marketers
- Ad Agency and Vendor Partnerships (Two-Part Course)
- Market Research Methods and Application
- Market Segmentation
Download the course learning objectives
View Cornerstone Series™ course demos here
Our e-courses are only available for group and corporate-wide licenses. Pricing is based on the estimated number of users. Please contact us to learn more about incorporating the Cornerstone Series™ into your corporate training program. We can also develop custom training solutions to meet your specific training needs.
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