Practical Frameworks for Analysis and Planning

Business planning is the process by which sales leaders allocate resources—such as personnel, budget dollars, and samples—to achieve some response in the marketplace that helps them achieve business goals.  While there are many different methods of business planning, the most effective frameworks boil down to three key steps:  analysis, planning, and implementation.  This course provides a framework for a business planning process that includes those steps, along with key activities and questions for each of them. 

This e-course emphasizes the importance of conducting a thorough analysis, communicating the plan to all stakeholders involved, and continuously evaluating business plan success throughout the implementation phase.  Key topics covered include types of data to use for analyzing various aspects of the market, conducting a connectivity analysis of participants in the local market, identifying and prioritizing key business issues, and using the SMART framework to develop objectives and tactics.

After completing this course, participants should be able to:

• Articulate the purpose and benefits of business planning for sales professionals
• Explain the underlying concepts of sound business planning
• Describe the objectives and outcomes of the three key phases of business planning—Analyze, Plan, and Implement
• And understand how to apply concepts and frameworks discussed in this module to their own business planning activities 

View a brief e-course demonstration

Our e-courses are only available for group and corporate-wide licenses.  Pricing is based on the estimated number of users.  Please contact us to learn more about incorporating the Beacon Series™ into your corporate training program.  We can also develop custom training solutions to meet your specific training needs.