Beacon Series™

The Beacon Series™ on Pharmaceutical and Biotech Sales is a comprehensive suite of e-courses designed to address the changing training needs of today's sales representatives and front-line managers.  Focused on "non-traditional" topics such as business acumen, pharmaceutical finances, and customer operations that are at the heart of many of the industry's new sales models, this series can significantly improve the effectiveness of sales team members. 

The Beacon Series™ includes:

Business Acumen Suite

  • Follow the Dollar: An Introduction to Pharmaceutical and Biotech Finances
  • Follow the Dollar: Sales Force Impact on Profit and Loss 
  • Practical Frameworks for Analysis and Planning

Total Office Call

  • Total Office Call—Primary Care Markets
  • Total Office Call—Specialty Care Markets

Introductory Courses

  • A Sales Representative's Introduction to Marketing
  • A Sales Representative's Introduction to Managed Markets
  • A Sales Representative's Introduction to Drug Discovery and Development

Download Beacon Series™  learning objectives

View Beacon Series™ course demos here

Our e-courses are only available for group and corporate-wide licenses. Pricing is based on the estimated number of users. Please contact us to learn more about incorporating the Beacon Series™ into your corporate training program. We can also develop custom training solutions to meet your specific training needs.

Customer Feedback

“Pharmaceutical Institute did an outstanding job delivering a terrific product that successfully prepared our hospital representatives for launch.  Your team of professionals was a pleasure to work with on this project.  They clearly understood our needs, listened, asked questions to clarify any issues, removed obstacles, were flexible, and calmly handled any challenges.  The management of this project was exceptional!  All elements of the training  were effectively delivered and met the established deadlines.” —Senior Director of Training at a mid-sized biopharm company