Hospital Marketplace

This course series defines the hospital environment from the perspective of the pharmaceutical manufacturer, offering both an introduction to the hospital marketplace and an examination of the ways in which pharmaceutical manufacturers strive to position their products and drive product demand within hospitals. The series offers five e-course modules, including the new Hospital Quality and Institutional IT Systems courses. Learn more about Hospital Marketplace here.

 

Hospitals and Group Purchasing Organizations

Formulary Access

Demand Creation

Hospital Quality

Institutional IT Systems