Value of Medicine e-Course

The Situation

A midsize pharmaceutical manufacturer wanted to help employees understand the value of the work they do.  They were interested in developing an e-course for that purpose, exploring the contributions that the pharmaceutical industry, pharmaceutical products, and their company make to the lives of patients and to the community.

The Project

Our training specialists met with the client to discuss key learning objectives.  We assessed the initial research that the client had gathered and identified additional information needed to clarify or enhance their messaging.  We then conducted additional research to fill those gaps with reliable industry information. 

With a robust dataset in hand, we then collaborated with the client on formalizing the course outline.  We storyboarded the draft course, including initial illustrations and transcripts, and solicited client feedback.  The complete course was then developed and published with animations, high-resolution graphics, interactive elements, and professional voiceover recording.  We piloted the program with 30 of the company’s employees, drawn from a variety of functions across the organization, who provided very positive feedback.

The Results

The custom 25-minute interactive e-learning module was subsequently distributed to the company’s entire US workforce and has been extremely well received.